Video: Module 2 – Developing Your Idea

Presenter: Kay Ryan

Speaker Kay Ryan

The secret of a good business plan is getting your idea across to potential investors, suppliers and most importantly, your customers… so you need to be able to accurately and concisely state your business idea.

In this module we’ll help you explore opportunities that will contribute to the success of our business.

We’ll also help you identify resources available for establishing your new business venture.

You’ll learn how to prepare a business profile, complete an action plan for launching your business, and marketing it for success.

We’ll teach you how to identify your target customer, describe your products or service, and locate the best marketing tools for promoting your business.

We’ll go over the various methods of distributing your products or services to your marketplace.

In this module you’ll learn about the current status and trends occurring in any related industries.

We’ll discuss who maybe your direct and indirect competitors.

And finally, we’ll increase your awareness of legislation that will affect how you operate your business.

This is a big module, and an important one.

Are you ready? Let’s get started!

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Funded in part by the Government of Canada's Opportunities Fund for Persons with Disabilities
"The opinions and interpretations in this publication are those of the author and do not necessarily reflect those of the Government of Canada."
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